Monday, 9 April 2018

The Running Of The Horses


Even tv adverts can make a person cry
This one is a doozie !
It has every cliche thrown at it and it still works.
The group of people running to meet a herd of horses on a faraway beach include a lesbian couple expecting a baby, a wide eyed young girl and a man with downs.
It should, by rights be terribly mawkish
Instead it brought a tear to my eye

38 comments:

  1. Yep - it does that to me, too even though like you I have 'decoded' the advert. Never fails.

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  2. It's a lovely advert, and very emotional.
    Just wish the bank lived up to the standard of the ad. !

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  3. It's just an advert for Lloyd's Bank - a profit hungry organisation with a chequered recent history. They even shut down our local branch last month. What the hell have a herd of horses on a beach got to do with the product? It is artfully deceptive, cunningly seeking to establish a "feel good" atmosphere that they hope viewers will associate with the bank. Hence, I find it very annoying.

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    1. I got lost in the visuals

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    2. YP - hear, hear!

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  4. Sickening mawkishness - complete with vapid music - courtesy of a rapacious banking group. Horse manure.

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    1. I just knew you'd hate it....and you're right of course , I'm just easily manipulated

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  5. Oh, sorry... Lloyd's Bank?!? How dare they!!! You're not alone as long as you can make US richer.

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  6. Anonymous6:42 pm

    That makes you cry?

    Do business with Lloyd's - then your eyes will water. For all the right reasons.

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    1. I guess I'm just referring to the visuals !

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  7. Just don't add a sad dog coming to lay on its beloved owner's grave or I will be finished for sure!

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    1. Now that would put me in hospital

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  8. Shame the fabulous ad is for a bank. It reminds me of the opening titles of Black beauty, a tv programme when I was a little girl.

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  9. Closed our branch too. My gaydarwas off today didn't notice pregnant lesbian. I am slipping here.

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  10. LOVE the visuals. And yes, my eyes sweated a little.
    It doesn't match any bank I know though. If they had showed a stampede where the horses trampled everything in their path it would have come closer...

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  11. Beautiful x

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  12. I wonder where that beach is.

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  13. Anonymous10:25 pm

    Such a moving piece! When feeing something lovely I tend not to analyze the motives of the artists. I find simply letting myself flow with the experience is far nicer. Thank you for these sweet moments,r

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  14. Oh you gullible twat! It IS terribly mawkish! Now go to bed.

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  15. Debbie12:17 am

    That was beautiful! Do horses actually run the beach? I’m married to an (ex) ad-man so I know how adverts tend to be. Sometimes, they’re built on fact. When (wild) horses stop for a snuggle I have to wonder. Still, i’m a sap, too.

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  16. I didn't understand it. What does Lloyd's bank have to do with it? And who is Lloyd?

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  17. That was a heartwarming ending with all those different people greeting those magnificent horses on a beautiful beach on a gorgeous day.

    To be honest, if I see a stampede of horses, I'm NOT gonna run towards it. I'm getting the heck out of the way! As a small child on the farm, one of my dreaded chores was feeding the goats. Those mofos stampeded and knocked me over to get at their food several times! They even tried to trample me! My older siblings just laughed and laughed while I cussed those rude goats out. I was very happy every time we roasted and BBQed one of those mean but delicious and tasty bastards!

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  18. Powerful stuff. There are two horses here who run to greet me every time I go past. Of course they do know I have some Carrots in my pocket for them.

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  19. It too touches me in all the right places, and I'm happy with that. (This bank's black horse logo has been around for eons so it's hardly surprising that they're exploiting the image).

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  20. Filmed at Rhossili beach in Wales. Beautiful but yuk at the same time.

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  21. I don't care what it is advertising I loved it too when I saw it yesterday It doesn't make me want to bank elsewhere. I just enjoyed it for what it was just as I do with the Christmas ads, a little snippet of entertainment

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    Replies
    1. I totally agree.

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    2. You got it - I bawled :(

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  22. It has me too, each time.

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  23. Our local Lloyds Bank was boarded up recently too, perhaps that is why there is money to burn on advertising. They were, however, the third and last bank in the village to close. I remember my Black Horse money box from the 60s/70s.

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  24. I'd never bank with them but I do love their adverts. It's magnificent on the big screen at the cinema :-)

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  25. Wow, crying like a baby now!

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